Key Projects Overview

Department of International Trad (2009–Present): Developing live music and conference programs with networking in global cities (e.g., New York, Dubai, Tokyo).

Flash Entertainment (2009–2012): Booking major artists like Prince and Kings of Leon for Abu Dhabi Formula 1.

Lululemon (2018–Present): Designing festival experiences and managing events in China (Beijing, Shanghai).

BIMM Education (2017–Present): Delivering outreach programs in Beijing, Liverpool, and Manchester.

Zandari Festival (2015–Present): Curating conferences and artist lineups for Seoul's metropolitan festivals.

Red Touch Media (2012–Present): Managing B2B experiences at global events like Sundance Film Festival and Sound City.

MDSK Tours (2016–2018): Managing tours for Chinese artists and marketing campaigns in the UK, Europe, and North America.

Sound City (2008–Present): Annual live music and conference programs in Liverpool, China, and Seoul, including Off The Record (Manchester) and Sounds Of The City (China).

Modern Sky Festivals (2012–Present): Booking global acts for “Strawberry” festivals in China, reaching 3.5M attendees and 120M live streams.

Major artist booking: Tom Jones, Brian Wilson, The Velvet Underground, The xx, Four Tet, Chemical Brothers, Prince

Fan events and charity shows in Madrid and Paris featuring artists Jamie Webster and Brad Kella at The Royal Albert Hall

Other Highlights: Managing global events for VEVO, Levis, Bodies Revealed, Winter Wonderland,, and Sundance Film Festival.